The energy sector in 2023 is projected to emerge as a prominent mega-trend. The adoption of clean energy is expected to receive continuous short-term and long-term support from government sectors worldwide. This shift is driven primarily by rising inflation caused by the rapid surge in energy prices, influenced by geopolitical tensions, conflict, and supply-side constraints.
These factors have triggered a global awakening. For instance, Europe, which was directly impacted by the Russia-Ukraine conflict, has implemented policies to accelerate the transition to clean energy as a substitute for coal and natural gas.
Renewable sources—such as solar (PV), wind, hydro, and biomass—that do not increase greenhouse gas emissions are at the forefront of this movement. The European Union has set an ambitious target to achieve a power generation capacity of 1,236 GW, representing 45% of the continent’s total capacity, by 2030.
Furthermore, the rapid expansion of the Electric Vehicle (EV) market is a significant catalyst driving the growth of clean energy trends. This is particularly evident in Thailand, which has established itself as a strategic manufacturing hub for various global EV brands.
Consequently, the solar installation market is poised for substantial and sustained growth.

